Affiliate advertising is a form of internet marketing whereby an affiliate will place a companies banner on a host of their partner websites. The company would then compensate the affiliate for each visitor or customer brought about by the affiliate's marketing efforts.
.One can either pay; per sale, per lead or per click. This model implies that company would only pay once money has been made.
Example, Company X's banner is on the Vodacom site and a web user who is on the Vodacom site clicks on Company X's banner. He will then be directed Company X's website. Company X would then pay the affiliate a certain predetermined fee.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.
Go to www.web-smart.co.za to find out more
Thursday, December 18, 2008
Search Engine Optimisation
All website owners should familiarize themselves with the term "Search Engine Optimization (SEO)". SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). When someone types a word or phrase into search engines (like Google, MSN and YAHOO) looking for your product, you want to appear as high up on the results as possible.
Research shows that users will only click on the first three results that appear on a search engine results page. Every search result below the first three are considered "unattractive". For this reason it is important to engage in certain SEO practices to ensure that your website ranks highly for certain pre-determined keywords.
There are literally millions of other websites online and if SEO rules are not followed, you will not see major natural traffic on your site. The trick of SEO is relevance. The more relevant your site is for the keywords that have been searched, the higher your website will rank on a search engine results page.
Go to www.web-smart.co.za to find out more
Research shows that users will only click on the first three results that appear on a search engine results page. Every search result below the first three are considered "unattractive". For this reason it is important to engage in certain SEO practices to ensure that your website ranks highly for certain pre-determined keywords.
There are literally millions of other websites online and if SEO rules are not followed, you will not see major natural traffic on your site. The trick of SEO is relevance. The more relevant your site is for the keywords that have been searched, the higher your website will rank on a search engine results page.
Go to www.web-smart.co.za to find out more
Pay Per Click
Pay Per Click (PPC) is an advertising model used on search engines. Firstly the advertiser chooses keywords that match the business and products. When that word is searched by a user, the advertisers advert will be displayed in the sponsored results section on google.
However, the advertiser will only pay once the advert is clicked on by the user. Hence pay per click. This is one of the most powerful forms of advertising since you are reaching your targeted audience and you would only pay once and only one the advert has been clicked on. Unlike TV, radio and billboards where you pay a fixed fee irrelevant of results, the PPC model ensures that your money is invested wisely.
However, the advertiser will only pay once the advert is clicked on by the user. Hence pay per click. This is one of the most powerful forms of advertising since you are reaching your targeted audience and you would only pay once and only one the advert has been clicked on. Unlike TV, radio and billboards where you pay a fixed fee irrelevant of results, the PPC model ensures that your money is invested wisely.
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