Affiliate Marketing

Affiliate advertising is a form of internet marketing whereby an affiliate will place a companies banner on a host of their partner websites. The company would then compensate the affiliate for each visitor or customer brought about by the affiliate's marketing efforts.
.One can either pay; per sale, per lead or per click. This model implies that company would only pay once money has been made.
Example, Company X's banner is on the Vodacom site and a web user who is on the Vodacom site clicks on Company X's banner. He will then be directed Company X's website. Company X would then pay the affiliate a certain predetermined fee.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

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