It has never been easier to segment your target market, ensure that they view your ads, and track and measure your advertising penetration.
The best part of it is that users actively searching for products or services in line with your business, within your geographical location, will be able to view and click on your advert.
This is the only time that your payment is activated.
Traditional advertising is reaching saturation levels, and people have become adept at screening out advertisements. With the advent of PVR and your ability to fast forward through adverts, television has become a difficult medium through which to communicate.
Another great aspect of online marketing is that you can test and adjust your ads to create the best message for your target market, based on their actions. In other words, if your advert is not getting the desired results, we will get immediate feedback and immediately adjust different aspects of the message. Choosing to do the online advertising yourself is an option. You may slightly cut down on costs. But the expertise and dedication offered by a proficient company will ensure exceptional returns on the money that you invest in this marketing exercise. Web-Smart is a local company that delivers the best results.
One of Web-Smart’s core values is transparency. The team are committed to helping you achieve your desired outcome in terms of your online marketing presence. In fact, the goal is to bring you more than you expect from your campaign.
Friday, February 27, 2009
Thursday, February 26, 2009
5 Simple Web-Smart Tips to Increase your Google Positioning
1. Find a great online marketing company. Your company has core business functions that need your direct interest and attention. Online marketing and a great online presence is great for your company, but you don’t have to be the one at the coal face of the internet to achieve this. Let Web-Smart fight this battle for you.
2. Trust in the brand building capacity of SEO. Many companies feel more comfortable with traditional media strategies. They want banner ads and other forms of online marketing that resembles the types of advertising that they “understand”. Go out on a limb and discover how much Search Engine Optimisation can improve your SERPS (search engine results page) score. Get your business noticed!
3. Create an effective PPC campaign. While SEO will build your brand, along with your SERPS ranking, PPC will bring immediate results to your business profitability. PPC works brilliantly because you are able to control every aspect of your campaign, from geographical locations able to view your campaign, to the times of day that your PPC advert is viewable. Expert consultants at Web-Smart will be able to manage your entire campaign, to bring you the best results.
4. Nurture both PPC and SEO activities. Neglecting one or the other aspect of your online campaign will result in a decrease in impact of online marketing. This type of maintenance can become overwhelming. Point 1 stated that your core business is not online marketing. So focus on your business, and we’ll do the rest!
5. Get Started Now! Your competitors are currently building their online reputation, and undercutting your competitive edge. Let Web-Smart combat this and help your business achieve its full potential.
2. Trust in the brand building capacity of SEO. Many companies feel more comfortable with traditional media strategies. They want banner ads and other forms of online marketing that resembles the types of advertising that they “understand”. Go out on a limb and discover how much Search Engine Optimisation can improve your SERPS (search engine results page) score. Get your business noticed!
3. Create an effective PPC campaign. While SEO will build your brand, along with your SERPS ranking, PPC will bring immediate results to your business profitability. PPC works brilliantly because you are able to control every aspect of your campaign, from geographical locations able to view your campaign, to the times of day that your PPC advert is viewable. Expert consultants at Web-Smart will be able to manage your entire campaign, to bring you the best results.
4. Nurture both PPC and SEO activities. Neglecting one or the other aspect of your online campaign will result in a decrease in impact of online marketing. This type of maintenance can become overwhelming. Point 1 stated that your core business is not online marketing. So focus on your business, and we’ll do the rest!
5. Get Started Now! Your competitors are currently building their online reputation, and undercutting your competitive edge. Let Web-Smart combat this and help your business achieve its full potential.
Wednesday, February 25, 2009
How to Use Google to Increase Page Ranking
Web-Smart knows that increasing your Page rank will increase your results on Search Engine Results Pages (aka SERPS). We want you to know how to go about increasing your Page Rank.
PageRank is a link analysis algorithm used by the Google that allocates a statistical weighting to each facet of a hyperlinked set of documents, with the purpose of "measuring" its relative significance within the set. “The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).” (www.wikipedia.org)
Using search engine optimisation, such as including relevant title page information, as well as linking to relevant sites in your industry, you will increase your Page Rank. An increased Page Rank means that www.google.com> finds your site to be relevant. This relevance will automatically increase your rank on the SERPS.
Visit Web-Smart to find out more about becoming relevant according to Google algorithms.
PageRank is a link analysis algorithm used by the Google that allocates a statistical weighting to each facet of a hyperlinked set of documents, with the purpose of "measuring" its relative significance within the set. “The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).” (www.wikipedia.org)
Using search engine optimisation, such as including relevant title page information, as well as linking to relevant sites in your industry, you will increase your Page Rank. An increased Page Rank means that www.google.com> finds your site to be relevant. This relevance will automatically increase your rank on the SERPS.
Visit Web-Smart to find out more about becoming relevant according to Google algorithms.
Tuesday, February 24, 2009
Web-Smart's Search Engine Marketing Tips
Search Engine Marketing is at once incredibly simple, and unbelievably complicated- if you do not have the basics in place.
Web-Smart quick check list is here to help:
1 Is your campaign integrated? SEO and PPC are complimentary tactics to come out on top in SERPS (search engine results pages). The term holism was introduced by the South African statesman Jan Smuts in his 1926 book, Holism and Evolution.[2] Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." (http://en.wikipedia.org/wiki/Holistic). Holism and Search Engine marketing go hand in hand!
2 Is your campaign relevant? Being transparent about your product and ensuring that your landing page correlates with the link ensures that potential customers, as well as google spiders, consider your campaign relevant. This is an easy way to increase your google ranking.
3 Does your campaign call for conversion? Strong calls to action insight conversions. But what does this mean? Go to www.web-smart.co.za to find out more!
Web-Smart quick check list is here to help:
1 Is your campaign integrated? SEO and PPC are complimentary tactics to come out on top in SERPS (search engine results pages). The term holism was introduced by the South African statesman Jan Smuts in his 1926 book, Holism and Evolution.[2] Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." (http://en.wikipedia.org/wiki/Holistic). Holism and Search Engine marketing go hand in hand!
2 Is your campaign relevant? Being transparent about your product and ensuring that your landing page correlates with the link ensures that potential customers, as well as google spiders, consider your campaign relevant. This is an easy way to increase your google ranking.
3 Does your campaign call for conversion? Strong calls to action insight conversions. But what does this mean? Go to www.web-smart.co.za to find out more!
Monday, February 23, 2009
How To Use Facebook within Your Marketing Strategy
Web-Smart will launch a Facebook campaign and manage it on your behalf. The approach used is multi-pronged, in order to generate the appopriate response for your brand.
Facebook offers companies two tiers of communication. Targeted Adverts: Operate in the same way as PPC campaigns, and appear on relevant Facebook pages. Facebook pages: These are the same for companies as they are for individuals.
Web-Smart offers the implementation and management of every aspect of your Facebook campaign. Facebook is a valuable format because it offers a platform into Web 2.0 that is very targetable and manageable. It is advisable that a Facebook campaign run in concurrence with a greater online strategy, and not just as an isolated campaign.
Go to www.web-smart.co.za to find out more. Send us an e-mail to Websmart@web-smart.co.za or phone us on 0114478891 or 0114478890 on weekdays between 9am and 5pm.
Facebook offers companies two tiers of communication. Targeted Adverts: Operate in the same way as PPC campaigns, and appear on relevant Facebook pages. Facebook pages: These are the same for companies as they are for individuals.
Web-Smart offers the implementation and management of every aspect of your Facebook campaign. Facebook is a valuable format because it offers a platform into Web 2.0 that is very targetable and manageable. It is advisable that a Facebook campaign run in concurrence with a greater online strategy, and not just as an isolated campaign.
Go to www.web-smart.co.za to find out more. Send us an e-mail to Websmart@web-smart.co.za or phone us on 0114478891 or 0114478890 on weekdays between 9am and 5pm.
Friday, February 20, 2009
Viral Marketing and Web 2.0
Increasing brand awareness underpins most long term marketing activities. Viral marketing takes many forms. Innovation, coupled with communicating your message to the right people, can cause an explosion of interest in your brand.
The Internet has evolved and Web 2.0 has positioned social interaction as a high priority for web users. The advantage for marketers is that platforms such as Facebook, allow marketers to locate web users and their networks and communicate products to these users. By understanding these consumers through their data, you will be able to assess their needs and match your product directly to these needs.
“ The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.” Wikipedia
Web-Smart will ignite your viral marketing campaign and manage your communication strategy with your target market. Go to www.web-smart.co.za to transform the way you communicate with potential customers.
The Internet has evolved and Web 2.0 has positioned social interaction as a high priority for web users. The advantage for marketers is that platforms such as Facebook, allow marketers to locate web users and their networks and communicate products to these users. By understanding these consumers through their data, you will be able to assess their needs and match your product directly to these needs.
“ The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.” Wikipedia
Web-Smart will ignite your viral marketing campaign and manage your communication strategy with your target market. Go to www.web-smart.co.za to transform the way you communicate with potential customers.
Thursday, February 19, 2009
Conquer Google Algorithms
90% of your web site traffic is referred by search engines. This means that if you do not have a good ranking on Google (which is generally ubiquitous with online searches), than you just won’t be getting users visiting your site. If you are serious about increasing clients and improving your revenue, than your website needs to appear on the first page of Google.
Web-Smart’s team of marketing strategists has developed and perfected methods to improve your online presence, and dramatically increase your Google search engine results page ranking. This way your website always comes out on top.
Web-Smart, the smartest choice you can make.
Visit us on www.web-smart.co.za for your web design, PPC , SEO and online marketing needs.
Web-Smart’s team of marketing strategists has developed and perfected methods to improve your online presence, and dramatically increase your Google search engine results page ranking. This way your website always comes out on top.
Web-Smart, the smartest choice you can make.
Visit us on www.web-smart.co.za for your web design, PPC , SEO and online marketing needs.
Wednesday, February 18, 2009
The Value of a Combined Web-Smart Approach
Using a PPC campaign online, together with an SEO campaign in combination yields the best results for your online marketing presence. PPC gives you the avility to really track the conversion rates and effectiveness of your keyword campain. An SEO campaign will improve rankings and can increase the click through rates of your campaign.
PPC results in the immediate search engine presence of your brand. SEO is a longer term investment in the awareness of your brand in the marketplace.
At Web-Smart we offer services that combine all forms of online marketing, from building websites to maintaining the marketing campaign for clients. Results are measurable and easily tracked online. This way you know exactly where your marketing budget is going and what is effective for your company. To become competitive and reduce your advertising expenses, contact Web-Smart today. Have a look at our client list on www.web-smart.co.za, and see the results for yourself.
PPC results in the immediate search engine presence of your brand. SEO is a longer term investment in the awareness of your brand in the marketplace.
At Web-Smart we offer services that combine all forms of online marketing, from building websites to maintaining the marketing campaign for clients. Results are measurable and easily tracked online. This way you know exactly where your marketing budget is going and what is effective for your company. To become competitive and reduce your advertising expenses, contact Web-Smart today. Have a look at our client list on www.web-smart.co.za, and see the results for yourself.
Tuesday, February 17, 2009
A South African Perspective on Online Marketing
Web-smart offers a complete web package that will create an online presence for your company. We aim to take care of every aspect of your e-marketing strategy, thereby reducing your advertising expenses outside of the online environment.
We offer a full range of services. A web design specialist can put together a competitive website that will set your product apart from competitors. We offer full search engine optimization to make your website compatible with Google requirements. This enables your company to appear on the first page of Google results page, when users are searching for products or services that you offer. We offer comprehensive paid search implementation and other online marketing strategy solutions. We are a local company and so our ideas and understanding of the South African market will give your company a relevant perspective on the local market, centered on South African needs.
We offer a full range of services. A web design specialist can put together a competitive website that will set your product apart from competitors. We offer full search engine optimization to make your website compatible with Google requirements. This enables your company to appear on the first page of Google results page, when users are searching for products or services that you offer. We offer comprehensive paid search implementation and other online marketing strategy solutions. We are a local company and so our ideas and understanding of the South African market will give your company a relevant perspective on the local market, centered on South African needs.
Monday, February 16, 2009
Web-Smart Improves your Google Rating
Web-Smart utilises google ranking systems to create content for your website that is up-to-date and relevant. In this way, we deliver Search engine optimisation for your website, that will ensure high rankings on googles search engine results page.
What this means for your business is that Web-Smart ensures that when a potential customer types in a key word search in google, that is related to your product offering, google returns a list of sites with your website appearing on the first page.
According to studies on search engine use, websites that appear on the first page are considered reliable businesses. Contact Web-Smart now for more information on how to top the list!
Go to www.web-smart.co.za and find out more about how you can benefit from improved sales and reduced advertising costs.
What this means for your business is that Web-Smart ensures that when a potential customer types in a key word search in google, that is related to your product offering, google returns a list of sites with your website appearing on the first page.
According to studies on search engine use, websites that appear on the first page are considered reliable businesses. Contact Web-Smart now for more information on how to top the list!
Go to www.web-smart.co.za and find out more about how you can benefit from improved sales and reduced advertising costs.
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