Viral Marketing and Web 2.0

Increasing brand awareness underpins most long term marketing activities. Viral marketing takes many forms. Innovation, coupled with communicating your message to the right people, can cause an explosion of interest in your brand.

The Internet has evolved and Web 2.0 has positioned social interaction as a high priority for web users. The advantage for marketers is that platforms such as Facebook, allow marketers to locate web users and their networks and communicate products to these users. By understanding these consumers through their data, you will be able to assess their needs and match your product directly to these needs.

“ The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.” Wikipedia

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