Finding keywords for your website is a process that is vital to the search engine optimisation (SEO). Your website content, as well as external SEO activities need to be geared toward popular, relevant searches. However, it is vital to find keywords that are not hotly competed for. This strategy can increase the search engine results page ranking (SERPS) for your website.
This process may seem simple, but understanding the search process by your users, as well as Google’s process for ranking your site, can create a more complex process.
Web-Smart is an online marketing company that has a deep understanding of keywords and how to utilise them fully to impact on your company’s website ranking.
Visit Web-Smart today on http://www.web-smart.co.za
Thursday, April 16, 2009
Wednesday, April 15, 2009
Web-Smart Is a Leader in Online Marketing.
Online marketing is a burgeoning environment. This means that being an early adopter of effective internet marketing strategies can result in huge return for your brand. If you have an interest in furthering your company’s impact on the internet, but you are tired of dealing with amateurish organisations, then you need to find a company that is ahead of the curve in terms of online marketing implementation.
Web-Smart prides itself on the strong team that it has become. The entire operation is based on the principal of an exceptional work ethic that runs throughout the company.
Web-Smart wishes to bring these e-marketing tactics to your company, to make your company competitive in the web-marketing world.
Every aspect of your online campaign is handled by our quality team. To find out more and get a no obligations quote, visit our Website on http://www.web-smart.co.za
Web-Smart prides itself on the strong team that it has become. The entire operation is based on the principal of an exceptional work ethic that runs throughout the company.
Web-Smart wishes to bring these e-marketing tactics to your company, to make your company competitive in the web-marketing world.
Every aspect of your online campaign is handled by our quality team. To find out more and get a no obligations quote, visit our Website on http://www.web-smart.co.za
Tuesday, April 14, 2009
What is a Good SEO Strategy?
SEO should be considered to be a marathon, rather than a sprint. There are many methods that you can utilise in order to increase your sites PageRank, as well as the sites ranking on the Search Engine Results Page (SERPS).
1. Get links from related but non-competitive sites.
2. Have different anchor text (related and different) in the links
3. Try to get links from high PR pages for optimal SEO rankings
4. Find authority sites of your niche and get links from them also
5. Get links from different PR and different IP addresses sites for optimal
SEO rankings
6. Make sure inbound links point to internal pages as well as your home page
(Deep Linking)
7. Links should not come from pages that links to bad neighbourhood
Implementing these tips may seem simple, but they require expert SEO strategies and implementation. This SEO marathon takes consistency and hard work, both of which you will find at http://www.web-smart.co.za
Thursday, April 9, 2009
Web 2.0
Web 2.0 is the environment in which online marketing thrives. Traditional media was a one way communication from businesses to potential customers relating the product attributes to them.
The internet and the evolution of social media has completely changed the communication dynamic. These days, customers and the general public have a voice and can add their perspectives on businesses, brands and products.
This means that your business needs to monitor the mentions of your brand, as well as communicating honestly and openly with people on the internet.
All of this can seem overwhelming, because your brand exists in the public arena, and you no longer have control over the brand image that is portrayed in the media.
To regain control and manage your brand personality, you need the best online marketing team around.
Visit Web-Smart and go to http://www.web-smart.co.za now for tips and advice on how to engage with your target market in the online environment.
The internet and the evolution of social media has completely changed the communication dynamic. These days, customers and the general public have a voice and can add their perspectives on businesses, brands and products.
This means that your business needs to monitor the mentions of your brand, as well as communicating honestly and openly with people on the internet.
All of this can seem overwhelming, because your brand exists in the public arena, and you no longer have control over the brand image that is portrayed in the media.
To regain control and manage your brand personality, you need the best online marketing team around.
Visit Web-Smart and go to http://www.web-smart.co.za now for tips and advice on how to engage with your target market in the online environment.
Wednesday, April 8, 2009
Powerful Linking For SERPs Ranking
Google rankings are influenced by a number of factors, including links.
Adding a link to another site alerts Google that you verify that the website you
are linking to has some credibility. If that website links back to you, both of your sites lose a lot of the impact of the link. This is because the recommendation becomes less credible.
If a site with a high PageRank links to you, with a one way link, than that is considered a very good recommendation of your site. The lower the credibility of the linking site, the lower the link is weighted by Google.
If the link to your site is done using anchor text that looks like this example, Google rates the link higher.
Linking to link farms is bad for your sites credibility.
The system of ranking by Google is very logical. They aim to put the best possible results on the top and first page of their Search Engine Results Pages (SERPs) for every search.
If your site is optimised, Google will rank you higher.
To find a great web marketing business to improve your Google ranking, Click Here or go to http://www.web-smart.co.za
Adding a link to another site alerts Google that you verify that the website you
are linking to has some credibility. If that website links back to you, both of your sites lose a lot of the impact of the link. This is because the recommendation becomes less credible.
If a site with a high PageRank links to you, with a one way link, than that is considered a very good recommendation of your site. The lower the credibility of the linking site, the lower the link is weighted by Google.
If the link to your site is done using anchor text that looks like this example, Google rates the link higher.
Linking to link farms is bad for your sites credibility.
The system of ranking by Google is very logical. They aim to put the best possible results on the top and first page of their Search Engine Results Pages (SERPs) for every search.
If your site is optimised, Google will rank you higher.
To find a great web marketing business to improve your Google ranking, Click Here or go to http://www.web-smart.co.za
Tuesday, April 7, 2009
Why you Need to Drive Traffic to Your Site
The term traffic refers to the internet users that visit a website. Increased traffic leads to an increase in conversions.
Defining conversions are up to the business involved. For example, if at the end point you want the site user to make a purchase, then the conversion will be defined as a sale. In order for conversions to take place, the site needs increased traffic. Search Engines are responsible for the majority of traffic onto any website.
Search Engines are the point of entry of the internet. Statistics show that the higher the ranking on search engine results pages (SERPS), the higher the credibility of the website. For your business that means that if your website is on the first page of the SERP, the chances of an internet user clicking on your site and fulfilling a conversion increase.
Web-Smart has the expertise to increase your ranking on the SERPS in order for your site to increase conversions.
Defining conversions are up to the business involved. For example, if at the end point you want the site user to make a purchase, then the conversion will be defined as a sale. In order for conversions to take place, the site needs increased traffic. Search Engines are responsible for the majority of traffic onto any website.
Search Engines are the point of entry of the internet. Statistics show that the higher the ranking on search engine results pages (SERPS), the higher the credibility of the website. For your business that means that if your website is on the first page of the SERP, the chances of an internet user clicking on your site and fulfilling a conversion increase.
Web-Smart has the expertise to increase your ranking on the SERPS in order for your site to increase conversions.
Monday, April 6, 2009
Web-Smart Goes the Extra Mile
Web-Smart wants you to understand how the processes of our business work, in order to be transparent in our dealings with clients. This is because we think that you have the right to know how to empower yourselves, and see what a difference using experts make.
The internet has a wealth of information on how to market your business properly on the internet. The online world is a great resource of both credible and false information that you have to make your way through.
The reality of business is that you have a core competency in your organisation. You provide a service/product to the market. You take marketing seriously, but the implementation of marketing strategies is a seriously time consuming process.
Web-Smart is a transparent organisation that has the online presence of your company at the top of its priorities.
The internet has a wealth of information on how to market your business properly on the internet. The online world is a great resource of both credible and false information that you have to make your way through.
The reality of business is that you have a core competency in your organisation. You provide a service/product to the market. You take marketing seriously, but the implementation of marketing strategies is a seriously time consuming process.
Web-Smart is a transparent organisation that has the online presence of your company at the top of its priorities.
Friday, April 3, 2009
Web-Smart Brings Affiliate Marketing to You
Conversions are the basis for all online marketing. Yes, brand building is a long term business sustainability method, and this should not be overlooked. But we look for conversions when undertaking online marketing processes. But for conversions to take place, we need traffic to increase.
What is Affiliate Marketing?
Affiliate marketing is a pay-for-performance model of marketing that increases traffic on your site.
This "pay-for-performance" model, where individuals are compensated for introducing new clients to a business. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, and high-reward situation for both sides.
How Does Affiliate Marketing Work?
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Web-Smart. Web-Smart handles all of the administration of the affiliates, making it an easy choice for marketers.
How Do Get My Website Involved in Affiliate Marketing?
Web-Smart has made the affiliate process very easy. Click Here to find out more, or go to http://www.web-smart.co.za
What is Affiliate Marketing?
Affiliate marketing is a pay-for-performance model of marketing that increases traffic on your site.
This "pay-for-performance" model, where individuals are compensated for introducing new clients to a business. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, and high-reward situation for both sides.
How Does Affiliate Marketing Work?
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Web-Smart. Web-Smart handles all of the administration of the affiliates, making it an easy choice for marketers.
How Do Get My Website Involved in Affiliate Marketing?
Web-Smart has made the affiliate process very easy. Click Here to find out more, or go to http://www.web-smart.co.za
Thursday, April 2, 2009
What You Need to Know About Site Maps
A site map is blueprint of how all the pages in the site are linked. Sitemaps make navigating your site easier. Updating your Sitemap benefits your users and your site in terms of search engines.
In robots.txt, you instruct search engines on which parts of your site to exclude from indexing. Your site map instructs search engines where you would like them to go.
Site Maps immediately inform search engine robots about changes to your website. If your site is new, or if you have made a considerable amount of new then using a sitemap can be fundamental to the success of your website.
What Google has to Say about Site Maps:
In general, there are two types of sitemaps. The first type of sitemap is a HTML page listing the pages of your site - often by section - and is meant to help users find the information they need.
XML Sitemaps - usually called Sitemaps, with a capital S - are a way for you to give Google information about your site. This is the type of Sitemap we'll be discussing in this article.
In its simplest terms, a Sitemap is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
Sitemaps are particularly helpful if:
• Your site has dynamic content.
• Your site has pages that aren't easily discovered by Googlebot during the crawl process - for example, pages featuring rich AJAX or Flash.
• Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.)
• Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.
You can also use a Sitemap to provide Google with additional information about your pages, including:
• How often the pages on your site change. For example, you might update your product page daily, but update your About Me page only once every few months.
• The date each page was last modified.
• The relative importance of pages on your site. For example, your home page might have a relative importance of 1.0, category pages have an importance of 0.8, and individual blog entries or product pages have an importance of 0.5. This priority only indicates the importance of a particular URL relative to other URLs on your site, and doesn't impact the ranking of your pages in search results. (Google)
Click Here to find out more about improving your websites visibility.
In robots.txt, you instruct search engines on which parts of your site to exclude from indexing. Your site map instructs search engines where you would like them to go.
Site Maps immediately inform search engine robots about changes to your website. If your site is new, or if you have made a considerable amount of new then using a sitemap can be fundamental to the success of your website.
What Google has to Say about Site Maps:
In general, there are two types of sitemaps. The first type of sitemap is a HTML page listing the pages of your site - often by section - and is meant to help users find the information they need.
XML Sitemaps - usually called Sitemaps, with a capital S - are a way for you to give Google information about your site. This is the type of Sitemap we'll be discussing in this article.
In its simplest terms, a Sitemap is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
Sitemaps are particularly helpful if:
• Your site has dynamic content.
• Your site has pages that aren't easily discovered by Googlebot during the crawl process - for example, pages featuring rich AJAX or Flash.
• Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.)
• Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.
You can also use a Sitemap to provide Google with additional information about your pages, including:
• How often the pages on your site change. For example, you might update your product page daily, but update your About Me page only once every few months.
• The date each page was last modified.
• The relative importance of pages on your site. For example, your home page might have a relative importance of 1.0, category pages have an importance of 0.8, and individual blog entries or product pages have an importance of 0.5. This priority only indicates the importance of a particular URL relative to other URLs on your site, and doesn't impact the ranking of your pages in search results. (Google)
Click Here to find out more about improving your websites visibility.
Wednesday, April 1, 2009
Understanding the Importance of SEO for Online Marketing
When you create a website for your company, you want it to look good, you want it to work well for your purposes, and you want it to promote your business. These are all functions that are available from a reputable and competent web design company.
It is important to keep in mind that your website is practically invisible if it is not aggregated by the big search engines. If you do not appear on a Search Engine Results Page (SERPS), than you will probably not be found by potential clients either. Search Engines have become the means for internet users for navigating the internet. When you appear highly on a SERPS, your potential customer will most likely view you as a reputable company.
How Do Search Engines Rank Sites?
Search Engines base their algorithms on relevance and recent activity. SEO activities makes content available to search engines, as well as helping to boost the rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
How to Find a Great Online Marketing Company
Online Marketing Companies in South Africa are becoming competitive. This is great for all involved in the industry, as well as the client, who will be able to find top quality solutions for their marketing questions.
The internet is a great method for finding online marketing companies, such as Web-smart. Simply visit http://www.web-smart.co.za to find a great online marketing provider.
It is important to keep in mind that your website is practically invisible if it is not aggregated by the big search engines. If you do not appear on a Search Engine Results Page (SERPS), than you will probably not be found by potential clients either. Search Engines have become the means for internet users for navigating the internet. When you appear highly on a SERPS, your potential customer will most likely view you as a reputable company.
How Do Search Engines Rank Sites?
Search Engines base their algorithms on relevance and recent activity. SEO activities makes content available to search engines, as well as helping to boost the rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
How to Find a Great Online Marketing Company
Online Marketing Companies in South Africa are becoming competitive. This is great for all involved in the industry, as well as the client, who will be able to find top quality solutions for their marketing questions.
The internet is a great method for finding online marketing companies, such as Web-smart. Simply visit http://www.web-smart.co.za to find a great online marketing provider.
Tuesday, March 31, 2009
Search engines are always looking for the most relevant content.
Search engines are always looking for the most relevant content.
If your content is optimised correctly, the chances of high ranking on SERPS are more likely.
Internet marketing is an interesting field because there are two levels that apply to this concept. The first is obviously ensuring that the internet marketing content is in line with your holistic marketing concept. You should be implementing a strategy that is uniform throughout, appealing to the needs of your target market.
Once this aspect of the marketing strategy is carried through to your online presence, you will need to make sure that your website is designed functionally, and that it is optimised for searches.
The level of search engine optimisation is the tricky part. But there are experts in the field that are able to ensure that all of your marketing effort is easily searchable on search engines.
To find a great online marketing company in South Africa, go to http://www.web-smart.co.za
If your content is optimised correctly, the chances of high ranking on SERPS are more likely.
Internet marketing is an interesting field because there are two levels that apply to this concept. The first is obviously ensuring that the internet marketing content is in line with your holistic marketing concept. You should be implementing a strategy that is uniform throughout, appealing to the needs of your target market.
Once this aspect of the marketing strategy is carried through to your online presence, you will need to make sure that your website is designed functionally, and that it is optimised for searches.
The level of search engine optimisation is the tricky part. But there are experts in the field that are able to ensure that all of your marketing effort is easily searchable on search engines.
To find a great online marketing company in South Africa, go to http://www.web-smart.co.za
Monday, March 30, 2009
Long Tail Keywords for Good Conversion
We've all heard of the 80-20 ratio. If this ratio is applied to Search Engine Optimisation, we will find that using long tail keywords, (the 20) will account for 80% of conversions. But why is this so?
When a Google user is searching to buy a specific product (the type of Google user we want to attract!) they will be as specific as possible in their search term, in order to yield the best results in the Search Engine Results Page (SERPS).
Thus we need to implement these "long tail keywords" in order to attract the users who are on the brink of conversion.
If we use the more ubiquitous search terms, such as "free" we might increase the traffic hugely(80), but the conversion rate will drop proportionately.
You need to have a long look at your product/service, and think about how your potential customer would search for the product/service that you offer.
Click Here to learn about search engine optimisation, and to locate an expert in the field.
When a Google user is searching to buy a specific product (the type of Google user we want to attract!) they will be as specific as possible in their search term, in order to yield the best results in the Search Engine Results Page (SERPS).
Thus we need to implement these "long tail keywords" in order to attract the users who are on the brink of conversion.
If we use the more ubiquitous search terms, such as "free" we might increase the traffic hugely(80), but the conversion rate will drop proportionately.
You need to have a long look at your product/service, and think about how your potential customer would search for the product/service that you offer.
Click Here to learn about search engine optimisation, and to locate an expert in the field.
Friday, March 27, 2009
4 SEO tips from Web-Smart
Creating an impact on the search engine results page is often more tricky in practice than in theory.
It is easy to understand that external links are positive in terms of your Goolge ranking. But how do you go about creating external links to your site?
1. Articles
Writing articles to get syndicated on article syndication is a reasonably easy practice. Make sure that the content that you are creating doesn't scream that it is advertising content for your website. Your article will be rejected if the marketing is too overt.
2. Link Exchanges
If your website has a reasonable page rank, the chances of your website being agreeable for link exchanges is high. The only problem in these circumstances is that a reciprocal link is ranked lower by Google than a one way link.
Hopefully you have a separate domain with an equally high page rank, in order to increase your link weighting.
3. Comment on Blogs
There are literally millions of relevant blogs out there. Comment on blogs with relevant information and a link to your site to increase your page rank.
4. Start a Facebook page
Facebook has changed the format of their Facebook pages, making them far more accessible to fans. Placing links on your Facebook page to your website counts! Get Facebooking now!
Go to http://www.web-smart.co.za now to get more SEO hints and tips.
It is easy to understand that external links are positive in terms of your Goolge ranking. But how do you go about creating external links to your site?
1. Articles
Writing articles to get syndicated on article syndication is a reasonably easy practice. Make sure that the content that you are creating doesn't scream that it is advertising content for your website. Your article will be rejected if the marketing is too overt.
2. Link Exchanges
If your website has a reasonable page rank, the chances of your website being agreeable for link exchanges is high. The only problem in these circumstances is that a reciprocal link is ranked lower by Google than a one way link.
Hopefully you have a separate domain with an equally high page rank, in order to increase your link weighting.
3. Comment on Blogs
There are literally millions of relevant blogs out there. Comment on blogs with relevant information and a link to your site to increase your page rank.
4. Start a Facebook page
Facebook has changed the format of their Facebook pages, making them far more accessible to fans. Placing links on your Facebook page to your website counts! Get Facebooking now!
Go to http://www.web-smart.co.za now to get more SEO hints and tips.
Thursday, March 26, 2009
How to Become Competitive Online
Online Marketing is the strategy and implementation of e-marketing activities for your business. The internet is a global network, and so your web tactics are fundamental to your survival in the online framework.
Primary to any successful marketing strategy is to understand how your business functions within its environment. In other words, you could have a perfectly good idea, but find that ten other businesses opened five years ago with improvements on your product/service. This doesn’t necessarily mean that your business can’t succeed, but it does mean that you’ll need strategy to succeed.
South Africa’s online uptake is increasing rapidly, as mentioned in an earlier blog post. This means that your business will probably have a higher rate of success if it is represented online.
Working together with an online advertising agency will ensure that your business has the competitive advantage over other businesses.
The internet offers the advantage of real time updates and alterations of your campaign, depending on the results of testing. It also allows for precise research into your target market, their needs and wants, and how to communicate effectively with them.
For more information on e-marketing strategy, or to locate a quality internet marketing company, go to http://www.web-smart.co.za
Primary to any successful marketing strategy is to understand how your business functions within its environment. In other words, you could have a perfectly good idea, but find that ten other businesses opened five years ago with improvements on your product/service. This doesn’t necessarily mean that your business can’t succeed, but it does mean that you’ll need strategy to succeed.
South Africa’s online uptake is increasing rapidly, as mentioned in an earlier blog post. This means that your business will probably have a higher rate of success if it is represented online.
Working together with an online advertising agency will ensure that your business has the competitive advantage over other businesses.
The internet offers the advantage of real time updates and alterations of your campaign, depending on the results of testing. It also allows for precise research into your target market, their needs and wants, and how to communicate effectively with them.
For more information on e-marketing strategy, or to locate a quality internet marketing company, go to http://www.web-smart.co.za
Wednesday, March 25, 2009
South Africa Online Commerce Set to Boom
South Africa is experiencing a real explosion in internet usage. The underlying factor that is the catalyst for this boom is the Seacom Cable Discussed here.
The internet statistics for South Africa over the last 6 years shows a slow and steady increase of internet users, of about 1% increase a year. In 2008, the percentage jumps by about 3%.
Internet usage in South Africa is set to increase to the "9 million mark" by 2014. (Bizcommunity)
With a huge increase in internet use in South Africa, comes increased competition for ranking on Search Engine Results Pages (SERPS). This means that for your business to be recognised on the internet, you need the assistance of a reputable online marketing company
In South Africa, you are able to utilise the services of a young and dynamic team of online marketing professionals.
Online marketing is a really effective source of business, that is much cheaper than traditional forms of advertising. A further advantage of online marketing is the ability to test and change your online presence (as in Pay Per Click Advertising Campaigns, also known as PPC).
Click here, or visit http://www.web-smart.co.za to begin your online marketing campaign before the boom!
The internet statistics for South Africa over the last 6 years shows a slow and steady increase of internet users, of about 1% increase a year. In 2008, the percentage jumps by about 3%.
Internet usage in South Africa is set to increase to the "9 million mark" by 2014. (Bizcommunity)
With a huge increase in internet use in South Africa, comes increased competition for ranking on Search Engine Results Pages (SERPS). This means that for your business to be recognised on the internet, you need the assistance of a reputable online marketing company
In South Africa, you are able to utilise the services of a young and dynamic team of online marketing professionals.
Online marketing is a really effective source of business, that is much cheaper than traditional forms of advertising. A further advantage of online marketing is the ability to test and change your online presence (as in Pay Per Click Advertising Campaigns, also known as PPC).
Click here, or visit http://www.web-smart.co.za to begin your online marketing campaign before the boom!
Tuesday, March 24, 2009
Long Term Brand Building with SEO
Search Engine Optimisation (SEO) is a long term investment in your company. Like most brand building activities, SEO has slower results, and the results will not have a direct impact on your profitability immediately.
Traditionally, marketing that promotes brand building is an inexact science. This is because there really is no quantitative measuring tool that can be utilised in this context.
Web-Smart implements SEO online, which has the double advantage of improving your Search Engine Results Page (SERPS) ranking, as well as wbuidling your brands credibility and presence in the minds of consumers.
However, unlike traditional media methods, Web-Smarts online marketing strategies can be monitored, tracked and tested, in order to understand your online presence, as well as improving your brand image.
Go to Web-Smart now to find out more
Traditionally, marketing that promotes brand building is an inexact science. This is because there really is no quantitative measuring tool that can be utilised in this context.
Web-Smart implements SEO online, which has the double advantage of improving your Search Engine Results Page (SERPS) ranking, as well as wbuidling your brands credibility and presence in the minds of consumers.
However, unlike traditional media methods, Web-Smarts online marketing strategies can be monitored, tracked and tested, in order to understand your online presence, as well as improving your brand image.
Go to Web-Smart now to find out more
Monday, March 23, 2009
How to Get Great Links
Getting links to your website is no longer enough. Google ranks different links differently. If your links come from low ranking sites, they count less in Google's eyes.
1. Submitting Articles for Links
Article submission is a great way of generating external links. Just beware of submitting the same article over and over to sites in the hope of getting more links. Be mindful of the benefits and drawbacks of submitting to article syndication sites.
2. Diversify Your Search Engine Targets
Google is dominant in the search industry because it produces good quality links in a very short period of time. It is vital to remember that traffic comes from the "top three" Google, Yahoo and MSN. Although these competitors may not be as dominiant,they do still drive traffic.
3. Link Exchanges
Although reciprocal linking is an efficient method for creating external links, it is important to note that reciprocal links or worth less to Google. So if you do want to participate in link exchanges, ensure that you link from a different domain, so that the value of each link is greater.
To find out how to improve your search engine ranking and increase links to your site, click here or go to http://www.web-smart.co.za/index.asp
1. Submitting Articles for Links
Article submission is a great way of generating external links. Just beware of submitting the same article over and over to sites in the hope of getting more links. Be mindful of the benefits and drawbacks of submitting to article syndication sites.
2. Diversify Your Search Engine Targets
Google is dominant in the search industry because it produces good quality links in a very short period of time. It is vital to remember that traffic comes from the "top three" Google, Yahoo and MSN. Although these competitors may not be as dominiant,they do still drive traffic.
3. Link Exchanges
Although reciprocal linking is an efficient method for creating external links, it is important to note that reciprocal links or worth less to Google. So if you do want to participate in link exchanges, ensure that you link from a different domain, so that the value of each link is greater.
To find out how to improve your search engine ranking and increase links to your site, click here or go to http://www.web-smart.co.za/index.asp
Friday, March 20, 2009
How to Communicate with Your Target Market
Great marketing follows on from great research. This is due to the fact that knowing your target market makes it easier for businesses to communicate with them as individuals, by appealing to their ideals and needs.
The internet, and specifically the advent of Web2.0, has opened up the realms of possibilities for marketers. Users have created data bases about themselves, their likes and dislikes, and published these for all to see. Additionally, they have created networks in which they communicate with like- minded people about their daily lives.
I am sure you are thinking that I am stating the obvious here. I urge you to take a moment and think of the possibility of engaging with people, in a very intimate and relaxed way, in order to promote your product. That is the power of social media.
We hear terms such as “viral media” being bandied about, but we seldom pay attention to what this could mean for our brand if we could spark a conversation within a social network. The effects for turnover and brand building are enormous.
To have real conversations with your target market, where you are sincerely able to communicate information about your brand, requires a lot of work. This type of dedication to communicating relevant content to potential consumers needs a professionals touch.
For information on where to find a company that is capable of engaging customers and creating profit for your business, Click Here.
The internet, and specifically the advent of Web2.0, has opened up the realms of possibilities for marketers. Users have created data bases about themselves, their likes and dislikes, and published these for all to see. Additionally, they have created networks in which they communicate with like- minded people about their daily lives.
I am sure you are thinking that I am stating the obvious here. I urge you to take a moment and think of the possibility of engaging with people, in a very intimate and relaxed way, in order to promote your product. That is the power of social media.
We hear terms such as “viral media” being bandied about, but we seldom pay attention to what this could mean for our brand if we could spark a conversation within a social network. The effects for turnover and brand building are enormous.
To have real conversations with your target market, where you are sincerely able to communicate information about your brand, requires a lot of work. This type of dedication to communicating relevant content to potential consumers needs a professionals touch.
For information on where to find a company that is capable of engaging customers and creating profit for your business, Click Here.
Thursday, March 19, 2009
How Does Page Rank Effect the Profitability of Your Website?
Page Rank was developed at Stanford University by Larry Page and later Sergey Brin as part of a research project about a new type of search engine. Page Rank gets its name from the orignal developer of hte system, Larry Page. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web search tools. (Wikipedia)
Page rank is a process of link analysis that Google carries out in order to rank your websites importance or relevance.
“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".” (Google).
Page Rank is an element of the ranking on search engine results pages (SERPS), but it works in conjunction with other elements that are analysed and ranked by Google algorithm.
Your company can improve both its Page Rank, as well as increase its listing on the Google SERPS, by implementing Search Engine Optimisation (SEO) strategies.
SEO techniques have a big impact on the ranking of your site on SERPS, which will lead to increased conversion and brand awareness. However, these techniques are time consuming and require the expert knowledge and implementation of a reliable online marketing firm.
Visit us on http://www.web-smart.co.za to find out more!
Page rank is a process of link analysis that Google carries out in order to rank your websites importance or relevance.
“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".” (Google).
Page Rank is an element of the ranking on search engine results pages (SERPS), but it works in conjunction with other elements that are analysed and ranked by Google algorithm.
Your company can improve both its Page Rank, as well as increase its listing on the Google SERPS, by implementing Search Engine Optimisation (SEO) strategies.
SEO techniques have a big impact on the ranking of your site on SERPS, which will lead to increased conversion and brand awareness. However, these techniques are time consuming and require the expert knowledge and implementation of a reliable online marketing firm.
Visit us on http://www.web-smart.co.za to find out more!
Wednesday, March 18, 2009
Optimising Your Site for Google and Your Next Customer!
Optimising your site has two levels that you need to consider.
1. Optimising for Users
Users want a site that is easy to navigate, web-sites that don’t take forever to load, and websites that are good to look at. Flash may seem like a great option because it looks really exciting. The downside is that it loads slowly, that users sometimes find it difficult to navigate if there is flash only, and it is really bad for optimisation.
2. Optimising for Search Engines
Search engines rank sites according to relevance and recent activity. If your website is continuously being updated, and the links and content on your site are relevant, than Google will rank your site higher on SERPS(Search Engine Results Pages).
Often, SEO(Search Engine Optimisation) tips for SEM(Search Engine Marketing), overlook the user experience of websites. So you optimise your site in order to become number 1 on Google’s SERPS, but your website usability is poor, and therefore your conversion rate really isn’t what it should be!
Spend money to make money. A cheap server, cheap website and do-it-yourself SEO will probably give you exactly what you have put in- a cheap result.
You spend a lot of money on your product or service, and so it is important that your online marketing doesn’t become the weakest link in your marketing chain. Spend time and use professionals to make sure that your website ranks highly on SERPS, and that it is attractive to users simultaneously.
Click Here to find out how you can optimise your site for both search engines as well as users.
1. Optimising for Users
Users want a site that is easy to navigate, web-sites that don’t take forever to load, and websites that are good to look at. Flash may seem like a great option because it looks really exciting. The downside is that it loads slowly, that users sometimes find it difficult to navigate if there is flash only, and it is really bad for optimisation.
2. Optimising for Search Engines
Search engines rank sites according to relevance and recent activity. If your website is continuously being updated, and the links and content on your site are relevant, than Google will rank your site higher on SERPS(Search Engine Results Pages).
Often, SEO(Search Engine Optimisation) tips for SEM(Search Engine Marketing), overlook the user experience of websites. So you optimise your site in order to become number 1 on Google’s SERPS, but your website usability is poor, and therefore your conversion rate really isn’t what it should be!
Spend money to make money. A cheap server, cheap website and do-it-yourself SEO will probably give you exactly what you have put in- a cheap result.
You spend a lot of money on your product or service, and so it is important that your online marketing doesn’t become the weakest link in your marketing chain. Spend time and use professionals to make sure that your website ranks highly on SERPS, and that it is attractive to users simultaneously.
Click Here to find out how you can optimise your site for both search engines as well as users.
Tuesday, March 17, 2009
How to Build Links
It is important to have links to your website in order for Google to increase your ranking. This is because Google considers a link as a vote of confidence in your site. In other words, a link provides Google with assurance that others think you are a credible website.
However, not all sources of links are equal. Google notices when your links emerge from a directory of links, and ranks these lower.
Additionally, Google notices when you suddenly have a surge of links to your website. So learn to manage your links, and try control your eagerness to increase your website ranking. Search Engine Optimisation takes time.
But, how do you increase your external links? It is a simple, yet highly time consuming process. That is why businesses are emerging that take care of link building for you.
1. Articles:
Syndicating articles with links to your site is a great way to increase your external links. Make sure that the site syndicates widely. This will increase the links to your website.
2. Blogs:
It is really cheap and easy to create a blog and link it to your site. Make sure to update it regularly with relevant and interesting content that both readers, and search engines find useful. Make sure that your keywords in your articles reflect the content of your site.
3. Forums:
There are countless specialist forums on yet again countless topics that you can interact with. You can link to your site through these comments. Tread carefully, because you want your comments to be valuable to your discussion, and in line with your brand image.
4. Buying Links:
Buying links from reputable sources will increase your website ranking. What makes this so valuable is the one way link to your site. If a site links to you and you do not reciprocate, Google ranks this highly.
5. Link Exchanges:
Exchange links with reputable websites with credible content that matches your websites content.
Click Here to find experts in the field of online marketing in South Africa.
However, not all sources of links are equal. Google notices when your links emerge from a directory of links, and ranks these lower.
Additionally, Google notices when you suddenly have a surge of links to your website. So learn to manage your links, and try control your eagerness to increase your website ranking. Search Engine Optimisation takes time.
But, how do you increase your external links? It is a simple, yet highly time consuming process. That is why businesses are emerging that take care of link building for you.
1. Articles:
Syndicating articles with links to your site is a great way to increase your external links. Make sure that the site syndicates widely. This will increase the links to your website.
2. Blogs:
It is really cheap and easy to create a blog and link it to your site. Make sure to update it regularly with relevant and interesting content that both readers, and search engines find useful. Make sure that your keywords in your articles reflect the content of your site.
3. Forums:
There are countless specialist forums on yet again countless topics that you can interact with. You can link to your site through these comments. Tread carefully, because you want your comments to be valuable to your discussion, and in line with your brand image.
4. Buying Links:
Buying links from reputable sources will increase your website ranking. What makes this so valuable is the one way link to your site. If a site links to you and you do not reciprocate, Google ranks this highly.
5. Link Exchanges:
Exchange links with reputable websites with credible content that matches your websites content.
Click Here to find experts in the field of online marketing in South Africa.
Monday, March 16, 2009
Meta Descriptions Made Easy
Meta Descriptions do not improve or add to the search engine optimisation of your site. Meta Descriptions won't affect the position of your page in the SERPs for your keywords.
The Meta description is a fragment of HTML code that belongs inside the "head" section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not imperative.
If you don’t have certain keywords in your meta description tag, and those keywords are searched by users on Google, the first text on your site will appear in the description of your URL on the Google Search Engine Results Pages (SERPS).If the keyword is valid to your web-site, you may consider adjusting your meta descriptions, as well as website content, to reflect this keyword. This may not improve your SERPS ranking, but it will improve the content of the descriptions of your website on Google’s SERPS.
It is clear that more control you have over your record in the SERPs, the more click-throughs you should have. If the description of your web-site catches attention and creates interest in your website, than the likelihood of users clicking through to that site increases. If your Meta description tags can help with that, then it's definitely worth the time to create persuasive, keyword-rich Meta descriptions.
You should limit your Meta description to between 170 characters or 200 characters at most. The style should be consistent and the information should be relevant to the content of your website.
For more information on making your site relevant to Google and usable to people, visit Web-Smart.
The Meta description is a fragment of HTML code that belongs inside the "head" section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not imperative.
If you don’t have certain keywords in your meta description tag, and those keywords are searched by users on Google, the first text on your site will appear in the description of your URL on the Google Search Engine Results Pages (SERPS).If the keyword is valid to your web-site, you may consider adjusting your meta descriptions, as well as website content, to reflect this keyword. This may not improve your SERPS ranking, but it will improve the content of the descriptions of your website on Google’s SERPS.
It is clear that more control you have over your record in the SERPs, the more click-throughs you should have. If the description of your web-site catches attention and creates interest in your website, than the likelihood of users clicking through to that site increases. If your Meta description tags can help with that, then it's definitely worth the time to create persuasive, keyword-rich Meta descriptions.
You should limit your Meta description to between 170 characters or 200 characters at most. The style should be consistent and the information should be relevant to the content of your website.
For more information on making your site relevant to Google and usable to people, visit Web-Smart.
Friday, March 13, 2009
Online Marketing in South Africa: The Challenges
Advertising on the internet overtook outdoor advertising in the US in 2005, in terms of revenue. The impact of this is that online advertising is a lucrative, but highly competitive market. It is not an easy market if you are planning on running a serious campaign that makes a lasting impression for your brand.
New Online marketing tactics are emerging constantly, and the competition for effective communication is harsh. The South African online environment is different to the rest of the world, as we have a different set of norms and restrictions.
Becoming an early adopter of rich media to make your advertising more effective, by drawing attention to it, is a solid tactic for the American online market. New media gimmicks can really set your product apart and begin viral campaigns.
In the South African market, using rich media can be extremely negative for your brand in the local market. This is mainly due to the fact that there is a serious lack of broadband access in South Africa.
It is widely believed that marketing budgets will increasingly be moved online in the near future. The introduction of the SEACOM cable should also contribute to the growth.
“This past month, SEACOM’s cable came ashore in both Mozambique and Tanzania. More cable landings are anticipated within the next month, as marine installation and equipment installation on land continues towards SEACOM’s June service date. People can now SEE Seacom and are anticipating the benefits our cable will bring to Africa” (CEO of SEACOM)
The introduction of this new broadband cable will mean much more access to broadband at a much cheaper price. South African’s will be able to view video and rich media like the rest of the developed world. In this way, marketing in South Africa will be able to catch up with the rest of the world.
To find out how to get your brand out there, click here
New Online marketing tactics are emerging constantly, and the competition for effective communication is harsh. The South African online environment is different to the rest of the world, as we have a different set of norms and restrictions.
Becoming an early adopter of rich media to make your advertising more effective, by drawing attention to it, is a solid tactic for the American online market. New media gimmicks can really set your product apart and begin viral campaigns.
In the South African market, using rich media can be extremely negative for your brand in the local market. This is mainly due to the fact that there is a serious lack of broadband access in South Africa.
It is widely believed that marketing budgets will increasingly be moved online in the near future. The introduction of the SEACOM cable should also contribute to the growth.
“This past month, SEACOM’s cable came ashore in both Mozambique and Tanzania. More cable landings are anticipated within the next month, as marine installation and equipment installation on land continues towards SEACOM’s June service date. People can now SEE Seacom and are anticipating the benefits our cable will bring to Africa” (CEO of SEACOM)
The introduction of this new broadband cable will mean much more access to broadband at a much cheaper price. South African’s will be able to view video and rich media like the rest of the developed world. In this way, marketing in South Africa will be able to catch up with the rest of the world.
To find out how to get your brand out there, click here
Thursday, March 12, 2009
Google Becomes More Relevant.
In a bid to match interests with advertisements for matching products and services, Google has launched a Beta version of their new advertising model. This advertising model will post adverts on the Google network, based on the user’s history of searches. The campaign is underpinned by the ability of users to adjust their profiles in order to block this type of content specific advertising. Basically you have the ability to opt out of the service.
From a marketer’s perspective, the ability to target your advertising so specifically is momentous. The fact that your advert will appears only for those with a latent interest in your type of product or service, means that their propensity to convert will be much higher.
"If a user is a keen traveler and visits lots of travel sites, Google could show them more travel-related ads," the search giant said in a statement.
There have been both positive and negative responses to this move by Google. Some say that this new system is an invasion of user’s privacy, and that the product should be opt-in, rather than opt out based. Others claim that users prefer highly targeted advertisements and that users and marketers are set to gain from this advancement.
If you would like to learn more about advertising on Google and increasing your search engine ranking, click here
From a marketer’s perspective, the ability to target your advertising so specifically is momentous. The fact that your advert will appears only for those with a latent interest in your type of product or service, means that their propensity to convert will be much higher.
"If a user is a keen traveler and visits lots of travel sites, Google could show them more travel-related ads," the search giant said in a statement.
There have been both positive and negative responses to this move by Google. Some say that this new system is an invasion of user’s privacy, and that the product should be opt-in, rather than opt out based. Others claim that users prefer highly targeted advertisements and that users and marketers are set to gain from this advancement.
If you would like to learn more about advertising on Google and increasing your search engine ranking, click here
Wednesday, March 11, 2009
How To Write a Good Blog Post
Blogging is an excellent method of Search Engine Optimisation (SEO). Blogs can be syndicated and if your blog is of interest to the outside world, the blog could be linked to external sites, which will generate external links as well as credibility in terms of search engine algorithms.
Follow these simple rules to write a great blog post:
1. Research the information about the topic you want to blog about. Make sure that you can properly communicate the information you wish to share.
2. Write a rough draft on a Word document, and make sure that you spell check and check your grammar. You will lose a lot of credibility if your post is written badly using poor grammar. Spelling mistakes are a real no-no!
3. Edit your rough draft into a final draft, and make sure that all your HTML links actually work. Otherwise all of this hard work will amount to very little.
4. Publish the blog post and make sure to visit your blog often to respond to comments and keep updating the information that you are sharing with your audience!
For more information on SEO and how to get Google to rank your web-site highly visit Web-Smart.
Follow these simple rules to write a great blog post:
1. Research the information about the topic you want to blog about. Make sure that you can properly communicate the information you wish to share.
2. Write a rough draft on a Word document, and make sure that you spell check and check your grammar. You will lose a lot of credibility if your post is written badly using poor grammar. Spelling mistakes are a real no-no!
3. Edit your rough draft into a final draft, and make sure that all your HTML links actually work. Otherwise all of this hard work will amount to very little.
4. Publish the blog post and make sure to visit your blog often to respond to comments and keep updating the information that you are sharing with your audience!
For more information on SEO and how to get Google to rank your web-site highly visit Web-Smart.
Monday, March 9, 2009
Google Page Rank Information
Certain online marketing techniques can be implemented to increase traffic to your site. These tips can help increase your marketing impact dramatically. Here are a 3 useful tips to getting Google to rank your website better.
1 Blogs:
Google spiders utilise Google algorithm to assess how often a blog is updated. As is well documented, Google ranks according to recent updates and relevance of updates. If your blog is recent and has content relevant to the site you are linking to, Google takes note.
2 Web Development:
A vital aspect of having a searchable site is to include a site map. Without a site map, Google spiders are unable to properly navigate your page. This makes your relevance decrease and Google rank you lower.
3 External Links:
Make sure that your site is linked from external links. You can do this through link exchanges with relevant sites, ie: sites that have similar content to your own site. Additionally, blog posts and article syndication with links to your site confirm credibility to Google.
These hints and tips, along with a myriad of others take time, dedication and a lot of work. Of course having your web-site rank highly on Google Search Engine Results Pages (SERPS) will definitely enhance your marketing impact. In order for these strategies to be implemented satisfactorily, and to produce the desired results, you need professionals in the business.
Go to Web-Smart to find a solution to your online marketing questions.
1 Blogs:
Google spiders utilise Google algorithm to assess how often a blog is updated. As is well documented, Google ranks according to recent updates and relevance of updates. If your blog is recent and has content relevant to the site you are linking to, Google takes note.
2 Web Development:
A vital aspect of having a searchable site is to include a site map. Without a site map, Google spiders are unable to properly navigate your page. This makes your relevance decrease and Google rank you lower.
3 External Links:
Make sure that your site is linked from external links. You can do this through link exchanges with relevant sites, ie: sites that have similar content to your own site. Additionally, blog posts and article syndication with links to your site confirm credibility to Google.
These hints and tips, along with a myriad of others take time, dedication and a lot of work. Of course having your web-site rank highly on Google Search Engine Results Pages (SERPS) will definitely enhance your marketing impact. In order for these strategies to be implemented satisfactorily, and to produce the desired results, you need professionals in the business.
Go to Web-Smart to find a solution to your online marketing questions.
Thursday, March 5, 2009
Google Wrestling With the Current Economic Doldrums
Credit to Ryan Sauer for great content
Google CEO Eric Schmidt takes some time during the Morgan Stanley Technology Conference in San Francisco to discuss Google wrestling with the current economic doldrums, cloud computing, “netbooks,” and where ad revenue will flow from over the next few years. Microsoft and Yahoo are still viewed as viable competitors for Google’s search business, says Schmidt.
Google CEO Eric Schmidt launched into a wide-ranging presentation during the Morgan Stanley Technology Conference in San Francisco on March 3, covering everything from how Google is dealing with the current economy to the rise of mininotebooks, known popularly as "netbooks."
Given how the current recession seems to be on the forefront of every company’s mind these days, Schmidt took several minutes to discuss how Google will potentially be affected.
For the online world, "the next few quarters, things are going to be very, very tough," he said during the conference, and predicted that it would be 2010 before the industry saw a turnaround.
"We are not immune to this," he added.
According to some analysts, Schmidt’s straightforward discussion of Google’s potential economic peril serves a purpose.
"Over the past 12 months, as the economy has continued to spiral down, we’ve seen CEOs that have tried to finesse the truth, and they’ve been punished for that willingness to be less than truthful," Charles King, an analyst with Pund-IT Research, said in an interview. "So it’s important for C-level executives to be straight with people about the economy and how their companies are affected."
"From the standpoint of base realism, we’ve seen a slowdown in the amount of money that people are spending to buy things," King added. "So even companies like Google, whose revenues are advertising-based, are going to take a hit."
However, even economic devastation comes with a bit of a silver lining, at least if you’re Google.
"There’s an increasing willingness to try new systems in the enterprise. We have a set of enterprise offerings [that center] around information, mail applications and documents," said Schmidt. "We’ve been pleased with the willingness of customers to now accelerate their trials …. [T]heir budgets are very, very tight and our stuff is just a lot cheaper."
Schmidt also dismissed ideas that the search engine wars were settled, citing both the rise of new players in the arena and the continued attempts by old ones to gain market share.
"Microsoft is working very hard to build a search engine," he warned.
As for another major player in the search business, Schmidt took a moment to refer to the newly appointed Carol Bartz as a "fine and able" CEO for Yahoo.
Earlier on March 3, Bartz also engaged in a broad discussion with audience members at the conference, in which she said that any negotiations with Microsoft about Yahoo search would be conducted "privately."
And cloud computing is coming, Schmidt said.
"Cloud computing is one of those changes that’s going to happen regardless of whether companies that are participating in the ecosystem allow it, because the technology will make it happen," he elaborated.
This is ultimately good for Google: With everybody online, "you can get a lot of information about user behavior that you can mine or build interesting products for."
Some have been predicting that 2009 is the year that Google and Microsoft start duking it out over cloud computing.
As for the future, "mobile devices are going to be the majority of the way people get information." Citing Moore’s Law, Schmidt seemed confident that it would be "a few years, but not a few decades" before phones with the processor capacity of a computer allowed users to do everything they now do on a PC, including media-intensive applications.
At that point, he predicted, ad revenue from displays on mobile devices will pass revenue from ads displayed on traditional PCs.
Future mobile devices "have a GPS on them, and they’re personal—so they know what you’ve seen and won’t show the same thing over and over again like my television," he said. "That’s a huge change in the business model. Those products are getting built, and the challenge and opportunity is how you get money out of that."
In true CEO fashion, Schmidt envisioned a price structure for this future branch of computing: "The monetization of the ads should be higher, because they’re targeted."
Editor's note: This article has been updated with comments from an analyst.
Google CEO Eric Schmidt takes some time during the Morgan Stanley Technology Conference in San Francisco to discuss Google wrestling with the current economic doldrums, cloud computing, “netbooks,” and where ad revenue will flow from over the next few years. Microsoft and Yahoo are still viewed as viable competitors for Google’s search business, says Schmidt.
Google CEO Eric Schmidt launched into a wide-ranging presentation during the Morgan Stanley Technology Conference in San Francisco on March 3, covering everything from how Google is dealing with the current economy to the rise of mininotebooks, known popularly as "netbooks."
Given how the current recession seems to be on the forefront of every company’s mind these days, Schmidt took several minutes to discuss how Google will potentially be affected.
For the online world, "the next few quarters, things are going to be very, very tough," he said during the conference, and predicted that it would be 2010 before the industry saw a turnaround.
"We are not immune to this," he added.
According to some analysts, Schmidt’s straightforward discussion of Google’s potential economic peril serves a purpose.
"Over the past 12 months, as the economy has continued to spiral down, we’ve seen CEOs that have tried to finesse the truth, and they’ve been punished for that willingness to be less than truthful," Charles King, an analyst with Pund-IT Research, said in an interview. "So it’s important for C-level executives to be straight with people about the economy and how their companies are affected."
"From the standpoint of base realism, we’ve seen a slowdown in the amount of money that people are spending to buy things," King added. "So even companies like Google, whose revenues are advertising-based, are going to take a hit."
However, even economic devastation comes with a bit of a silver lining, at least if you’re Google.
"There’s an increasing willingness to try new systems in the enterprise. We have a set of enterprise offerings [that center] around information, mail applications and documents," said Schmidt. "We’ve been pleased with the willingness of customers to now accelerate their trials …. [T]heir budgets are very, very tight and our stuff is just a lot cheaper."
Schmidt also dismissed ideas that the search engine wars were settled, citing both the rise of new players in the arena and the continued attempts by old ones to gain market share.
"Microsoft is working very hard to build a search engine," he warned.
As for another major player in the search business, Schmidt took a moment to refer to the newly appointed Carol Bartz as a "fine and able" CEO for Yahoo.
Earlier on March 3, Bartz also engaged in a broad discussion with audience members at the conference, in which she said that any negotiations with Microsoft about Yahoo search would be conducted "privately."
And cloud computing is coming, Schmidt said.
"Cloud computing is one of those changes that’s going to happen regardless of whether companies that are participating in the ecosystem allow it, because the technology will make it happen," he elaborated.
This is ultimately good for Google: With everybody online, "you can get a lot of information about user behavior that you can mine or build interesting products for."
Some have been predicting that 2009 is the year that Google and Microsoft start duking it out over cloud computing.
As for the future, "mobile devices are going to be the majority of the way people get information." Citing Moore’s Law, Schmidt seemed confident that it would be "a few years, but not a few decades" before phones with the processor capacity of a computer allowed users to do everything they now do on a PC, including media-intensive applications.
At that point, he predicted, ad revenue from displays on mobile devices will pass revenue from ads displayed on traditional PCs.
Future mobile devices "have a GPS on them, and they’re personal—so they know what you’ve seen and won’t show the same thing over and over again like my television," he said. "That’s a huge change in the business model. Those products are getting built, and the challenge and opportunity is how you get money out of that."
In true CEO fashion, Schmidt envisioned a price structure for this future branch of computing: "The monetization of the ads should be higher, because they’re targeted."
Editor's note: This article has been updated with comments from an analyst.
Wednesday, March 4, 2009
South African Internet Growth Rates
South Africa is a large economy in the African region. You would imagine that its internet growth rates would be similar to those of its counterparts in developing nations around the world.
However, startling new reports show that South Africa is the second slowest growing internet usage country in Africa. It is second only to Reunion!
"Over the past 10 years, the rest of Africa has grown its internet subscriber base at 10 times the pace of rich, industrialised South Africa. We're a long way off from having satisfactory internet penetration, and must ask ourselves what has gone wrong." said William Stucke, Management Committee member at the Internet Service Providers' Association of SA (Ispa).
Government monopolising internet control and limited meaningul competition in the South African internet environment.
"The end results in terms of the growth of the market and internet penetration are plain to see. We hope that South Africa's poor performance benchmarked against its peers in the rest of the continent will shock regulators and policymakers into rethinking their approach." said Stucke.
Web-Smart is pioneering growth in the South African online industry. Go to www.web-smart.co.za to learn more.
However, startling new reports show that South Africa is the second slowest growing internet usage country in Africa. It is second only to Reunion!
"Over the past 10 years, the rest of Africa has grown its internet subscriber base at 10 times the pace of rich, industrialised South Africa. We're a long way off from having satisfactory internet penetration, and must ask ourselves what has gone wrong." said William Stucke, Management Committee member at the Internet Service Providers' Association of SA (Ispa).
Government monopolising internet control and limited meaningul competition in the South African internet environment.
"The end results in terms of the growth of the market and internet penetration are plain to see. We hope that South Africa's poor performance benchmarked against its peers in the rest of the continent will shock regulators and policymakers into rethinking their approach." said Stucke.
Web-Smart is pioneering growth in the South African online industry. Go to www.web-smart.co.za to learn more.
Tuesday, March 3, 2009
Limitless Communication: Tips from Web-Smart
Online Advertising is a branch of marketing that combines conventional marketing wisdom with contemporary technology.
As one of the commentators of this blog noted, the two forms of advertising are not mutually exclusive. In fact, it is often useful to have your traditional media advertising in line with the message and tone of your online marketing communication.
It is important for businesses to realise that every communication with the outside world is a reflection on the company. This is known as a “touch point”. Think about it. Your company spends thousands of Rands on a marketing communication strategy. Intricate details of website copy and advertisement are debated. One negative or rude email from a staff member to a client does a lot more damage to your business than a typo in a marketing message.
Remember that it is five times as expensive to get a new client, as it is to retain clients you already have. So utilise all aspects of marketing to produce a strong personality for your brand.
Web-Smart will link you with all the valuable marketing information that you need!
As one of the commentators of this blog noted, the two forms of advertising are not mutually exclusive. In fact, it is often useful to have your traditional media advertising in line with the message and tone of your online marketing communication.
It is important for businesses to realise that every communication with the outside world is a reflection on the company. This is known as a “touch point”. Think about it. Your company spends thousands of Rands on a marketing communication strategy. Intricate details of website copy and advertisement are debated. One negative or rude email from a staff member to a client does a lot more damage to your business than a typo in a marketing message.
Remember that it is five times as expensive to get a new client, as it is to retain clients you already have. So utilise all aspects of marketing to produce a strong personality for your brand.
Web-Smart will link you with all the valuable marketing information that you need!
Monday, March 2, 2009
Web-Smart Celebrates Official Launch of Business
Web-Smart has officially launched as a business in South Africa. South Africa’s online marketing business is beginning to show signs of growth. Search engine optimization and PPC have been in use by online sites in the country, but Web-Smart plans to take it to a new level. Based in Johannesburg, this South African agency is set for a bright future.
We are very excited to announce that we are officially in business!
Thank you for all of your support thus far. Keep on following this blog and checking back to our website to stay updated with information on Search Engine Optimisation, PPC campaigns, and how to create a strong online presence for your business.
We will keep you up to date with notifications about our press appearances. Add us on Twitter to keep updated with blog posts and other valuable information by clicking here or copy and pasting http://twitter.com/WebSmartZA into your address bar.
To view our launch press release, go to:
Web-Smart Launches New National Online Marketing Business in South Africa; Big Business Takes Note of Newcomer
We are very excited to announce that we are officially in business!
Thank you for all of your support thus far. Keep on following this blog and checking back to our website to stay updated with information on Search Engine Optimisation, PPC campaigns, and how to create a strong online presence for your business.
We will keep you up to date with notifications about our press appearances. Add us on Twitter to keep updated with blog posts and other valuable information by clicking here or copy and pasting http://twitter.com/WebSmartZA into your address bar.
To view our launch press release, go to:
Web-Smart Launches New National Online Marketing Business in South Africa; Big Business Takes Note of Newcomer
Friday, February 27, 2009
Segmenting Your Target Market Online
It has never been easier to segment your target market, ensure that they view your ads, and track and measure your advertising penetration.
The best part of it is that users actively searching for products or services in line with your business, within your geographical location, will be able to view and click on your advert.
This is the only time that your payment is activated.
Traditional advertising is reaching saturation levels, and people have become adept at screening out advertisements. With the advent of PVR and your ability to fast forward through adverts, television has become a difficult medium through which to communicate.
Another great aspect of online marketing is that you can test and adjust your ads to create the best message for your target market, based on their actions. In other words, if your advert is not getting the desired results, we will get immediate feedback and immediately adjust different aspects of the message. Choosing to do the online advertising yourself is an option. You may slightly cut down on costs. But the expertise and dedication offered by a proficient company will ensure exceptional returns on the money that you invest in this marketing exercise. Web-Smart is a local company that delivers the best results.
One of Web-Smart’s core values is transparency. The team are committed to helping you achieve your desired outcome in terms of your online marketing presence. In fact, the goal is to bring you more than you expect from your campaign.
The best part of it is that users actively searching for products or services in line with your business, within your geographical location, will be able to view and click on your advert.
This is the only time that your payment is activated.
Traditional advertising is reaching saturation levels, and people have become adept at screening out advertisements. With the advent of PVR and your ability to fast forward through adverts, television has become a difficult medium through which to communicate.
Another great aspect of online marketing is that you can test and adjust your ads to create the best message for your target market, based on their actions. In other words, if your advert is not getting the desired results, we will get immediate feedback and immediately adjust different aspects of the message. Choosing to do the online advertising yourself is an option. You may slightly cut down on costs. But the expertise and dedication offered by a proficient company will ensure exceptional returns on the money that you invest in this marketing exercise. Web-Smart is a local company that delivers the best results.
One of Web-Smart’s core values is transparency. The team are committed to helping you achieve your desired outcome in terms of your online marketing presence. In fact, the goal is to bring you more than you expect from your campaign.
Thursday, February 26, 2009
5 Simple Web-Smart Tips to Increase your Google Positioning
1. Find a great online marketing company. Your company has core business functions that need your direct interest and attention. Online marketing and a great online presence is great for your company, but you don’t have to be the one at the coal face of the internet to achieve this. Let Web-Smart fight this battle for you.
2. Trust in the brand building capacity of SEO. Many companies feel more comfortable with traditional media strategies. They want banner ads and other forms of online marketing that resembles the types of advertising that they “understand”. Go out on a limb and discover how much Search Engine Optimisation can improve your SERPS (search engine results page) score. Get your business noticed!
3. Create an effective PPC campaign. While SEO will build your brand, along with your SERPS ranking, PPC will bring immediate results to your business profitability. PPC works brilliantly because you are able to control every aspect of your campaign, from geographical locations able to view your campaign, to the times of day that your PPC advert is viewable. Expert consultants at Web-Smart will be able to manage your entire campaign, to bring you the best results.
4. Nurture both PPC and SEO activities. Neglecting one or the other aspect of your online campaign will result in a decrease in impact of online marketing. This type of maintenance can become overwhelming. Point 1 stated that your core business is not online marketing. So focus on your business, and we’ll do the rest!
5. Get Started Now! Your competitors are currently building their online reputation, and undercutting your competitive edge. Let Web-Smart combat this and help your business achieve its full potential.
2. Trust in the brand building capacity of SEO. Many companies feel more comfortable with traditional media strategies. They want banner ads and other forms of online marketing that resembles the types of advertising that they “understand”. Go out on a limb and discover how much Search Engine Optimisation can improve your SERPS (search engine results page) score. Get your business noticed!
3. Create an effective PPC campaign. While SEO will build your brand, along with your SERPS ranking, PPC will bring immediate results to your business profitability. PPC works brilliantly because you are able to control every aspect of your campaign, from geographical locations able to view your campaign, to the times of day that your PPC advert is viewable. Expert consultants at Web-Smart will be able to manage your entire campaign, to bring you the best results.
4. Nurture both PPC and SEO activities. Neglecting one or the other aspect of your online campaign will result in a decrease in impact of online marketing. This type of maintenance can become overwhelming. Point 1 stated that your core business is not online marketing. So focus on your business, and we’ll do the rest!
5. Get Started Now! Your competitors are currently building their online reputation, and undercutting your competitive edge. Let Web-Smart combat this and help your business achieve its full potential.
Wednesday, February 25, 2009
How to Use Google to Increase Page Ranking
Web-Smart knows that increasing your Page rank will increase your results on Search Engine Results Pages (aka SERPS). We want you to know how to go about increasing your Page Rank.
PageRank is a link analysis algorithm used by the Google that allocates a statistical weighting to each facet of a hyperlinked set of documents, with the purpose of "measuring" its relative significance within the set. “The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).” (www.wikipedia.org)
Using search engine optimisation, such as including relevant title page information, as well as linking to relevant sites in your industry, you will increase your Page Rank. An increased Page Rank means that www.google.com> finds your site to be relevant. This relevance will automatically increase your rank on the SERPS.
Visit Web-Smart to find out more about becoming relevant according to Google algorithms.
PageRank is a link analysis algorithm used by the Google that allocates a statistical weighting to each facet of a hyperlinked set of documents, with the purpose of "measuring" its relative significance within the set. “The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).” (www.wikipedia.org)
Using search engine optimisation, such as including relevant title page information, as well as linking to relevant sites in your industry, you will increase your Page Rank. An increased Page Rank means that www.google.com> finds your site to be relevant. This relevance will automatically increase your rank on the SERPS.
Visit Web-Smart to find out more about becoming relevant according to Google algorithms.
Tuesday, February 24, 2009
Web-Smart's Search Engine Marketing Tips
Search Engine Marketing is at once incredibly simple, and unbelievably complicated- if you do not have the basics in place.
Web-Smart quick check list is here to help:
1 Is your campaign integrated? SEO and PPC are complimentary tactics to come out on top in SERPS (search engine results pages). The term holism was introduced by the South African statesman Jan Smuts in his 1926 book, Holism and Evolution.[2] Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." (http://en.wikipedia.org/wiki/Holistic). Holism and Search Engine marketing go hand in hand!
2 Is your campaign relevant? Being transparent about your product and ensuring that your landing page correlates with the link ensures that potential customers, as well as google spiders, consider your campaign relevant. This is an easy way to increase your google ranking.
3 Does your campaign call for conversion? Strong calls to action insight conversions. But what does this mean? Go to www.web-smart.co.za to find out more!
Web-Smart quick check list is here to help:
1 Is your campaign integrated? SEO and PPC are complimentary tactics to come out on top in SERPS (search engine results pages). The term holism was introduced by the South African statesman Jan Smuts in his 1926 book, Holism and Evolution.[2] Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." (http://en.wikipedia.org/wiki/Holistic). Holism and Search Engine marketing go hand in hand!
2 Is your campaign relevant? Being transparent about your product and ensuring that your landing page correlates with the link ensures that potential customers, as well as google spiders, consider your campaign relevant. This is an easy way to increase your google ranking.
3 Does your campaign call for conversion? Strong calls to action insight conversions. But what does this mean? Go to www.web-smart.co.za to find out more!
Monday, February 23, 2009
How To Use Facebook within Your Marketing Strategy
Web-Smart will launch a Facebook campaign and manage it on your behalf. The approach used is multi-pronged, in order to generate the appopriate response for your brand.
Facebook offers companies two tiers of communication. Targeted Adverts: Operate in the same way as PPC campaigns, and appear on relevant Facebook pages. Facebook pages: These are the same for companies as they are for individuals.
Web-Smart offers the implementation and management of every aspect of your Facebook campaign. Facebook is a valuable format because it offers a platform into Web 2.0 that is very targetable and manageable. It is advisable that a Facebook campaign run in concurrence with a greater online strategy, and not just as an isolated campaign.
Go to www.web-smart.co.za to find out more. Send us an e-mail to Websmart@web-smart.co.za or phone us on 0114478891 or 0114478890 on weekdays between 9am and 5pm.
Facebook offers companies two tiers of communication. Targeted Adverts: Operate in the same way as PPC campaigns, and appear on relevant Facebook pages. Facebook pages: These are the same for companies as they are for individuals.
Web-Smart offers the implementation and management of every aspect of your Facebook campaign. Facebook is a valuable format because it offers a platform into Web 2.0 that is very targetable and manageable. It is advisable that a Facebook campaign run in concurrence with a greater online strategy, and not just as an isolated campaign.
Go to www.web-smart.co.za to find out more. Send us an e-mail to Websmart@web-smart.co.za or phone us on 0114478891 or 0114478890 on weekdays between 9am and 5pm.
Friday, February 20, 2009
Viral Marketing and Web 2.0
Increasing brand awareness underpins most long term marketing activities. Viral marketing takes many forms. Innovation, coupled with communicating your message to the right people, can cause an explosion of interest in your brand.
The Internet has evolved and Web 2.0 has positioned social interaction as a high priority for web users. The advantage for marketers is that platforms such as Facebook, allow marketers to locate web users and their networks and communicate products to these users. By understanding these consumers through their data, you will be able to assess their needs and match your product directly to these needs.
“ The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.” Wikipedia
Web-Smart will ignite your viral marketing campaign and manage your communication strategy with your target market. Go to www.web-smart.co.za to transform the way you communicate with potential customers.
The Internet has evolved and Web 2.0 has positioned social interaction as a high priority for web users. The advantage for marketers is that platforms such as Facebook, allow marketers to locate web users and their networks and communicate products to these users. By understanding these consumers through their data, you will be able to assess their needs and match your product directly to these needs.
“ The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.” Wikipedia
Web-Smart will ignite your viral marketing campaign and manage your communication strategy with your target market. Go to www.web-smart.co.za to transform the way you communicate with potential customers.
Thursday, February 19, 2009
Conquer Google Algorithms
90% of your web site traffic is referred by search engines. This means that if you do not have a good ranking on Google (which is generally ubiquitous with online searches), than you just won’t be getting users visiting your site. If you are serious about increasing clients and improving your revenue, than your website needs to appear on the first page of Google.
Web-Smart’s team of marketing strategists has developed and perfected methods to improve your online presence, and dramatically increase your Google search engine results page ranking. This way your website always comes out on top.
Web-Smart, the smartest choice you can make.
Visit us on www.web-smart.co.za for your web design, PPC , SEO and online marketing needs.
Web-Smart’s team of marketing strategists has developed and perfected methods to improve your online presence, and dramatically increase your Google search engine results page ranking. This way your website always comes out on top.
Web-Smart, the smartest choice you can make.
Visit us on www.web-smart.co.za for your web design, PPC , SEO and online marketing needs.
Wednesday, February 18, 2009
The Value of a Combined Web-Smart Approach
Using a PPC campaign online, together with an SEO campaign in combination yields the best results for your online marketing presence. PPC gives you the avility to really track the conversion rates and effectiveness of your keyword campain. An SEO campaign will improve rankings and can increase the click through rates of your campaign.
PPC results in the immediate search engine presence of your brand. SEO is a longer term investment in the awareness of your brand in the marketplace.
At Web-Smart we offer services that combine all forms of online marketing, from building websites to maintaining the marketing campaign for clients. Results are measurable and easily tracked online. This way you know exactly where your marketing budget is going and what is effective for your company. To become competitive and reduce your advertising expenses, contact Web-Smart today. Have a look at our client list on www.web-smart.co.za, and see the results for yourself.
PPC results in the immediate search engine presence of your brand. SEO is a longer term investment in the awareness of your brand in the marketplace.
At Web-Smart we offer services that combine all forms of online marketing, from building websites to maintaining the marketing campaign for clients. Results are measurable and easily tracked online. This way you know exactly where your marketing budget is going and what is effective for your company. To become competitive and reduce your advertising expenses, contact Web-Smart today. Have a look at our client list on www.web-smart.co.za, and see the results for yourself.
Tuesday, February 17, 2009
A South African Perspective on Online Marketing
Web-smart offers a complete web package that will create an online presence for your company. We aim to take care of every aspect of your e-marketing strategy, thereby reducing your advertising expenses outside of the online environment.
We offer a full range of services. A web design specialist can put together a competitive website that will set your product apart from competitors. We offer full search engine optimization to make your website compatible with Google requirements. This enables your company to appear on the first page of Google results page, when users are searching for products or services that you offer. We offer comprehensive paid search implementation and other online marketing strategy solutions. We are a local company and so our ideas and understanding of the South African market will give your company a relevant perspective on the local market, centered on South African needs.
We offer a full range of services. A web design specialist can put together a competitive website that will set your product apart from competitors. We offer full search engine optimization to make your website compatible with Google requirements. This enables your company to appear on the first page of Google results page, when users are searching for products or services that you offer. We offer comprehensive paid search implementation and other online marketing strategy solutions. We are a local company and so our ideas and understanding of the South African market will give your company a relevant perspective on the local market, centered on South African needs.
Monday, February 16, 2009
Web-Smart Improves your Google Rating
Web-Smart utilises google ranking systems to create content for your website that is up-to-date and relevant. In this way, we deliver Search engine optimisation for your website, that will ensure high rankings on googles search engine results page.
What this means for your business is that Web-Smart ensures that when a potential customer types in a key word search in google, that is related to your product offering, google returns a list of sites with your website appearing on the first page.
According to studies on search engine use, websites that appear on the first page are considered reliable businesses. Contact Web-Smart now for more information on how to top the list!
Go to www.web-smart.co.za and find out more about how you can benefit from improved sales and reduced advertising costs.
What this means for your business is that Web-Smart ensures that when a potential customer types in a key word search in google, that is related to your product offering, google returns a list of sites with your website appearing on the first page.
According to studies on search engine use, websites that appear on the first page are considered reliable businesses. Contact Web-Smart now for more information on how to top the list!
Go to www.web-smart.co.za and find out more about how you can benefit from improved sales and reduced advertising costs.
Monday, January 26, 2009
Computer Advertising
Web-Smart is an online computer advertising company that focuses on online customer acquisition. We are leaders in search engine optimization (SEO), Pay Per Click (PPC) advertising, advertising on Google as well as website design. At Web-Smart computer advertising we can also provide you with a free website evaluation if your website is not delivering the performance you are looking for. Contact one of our computer advertising experts at www.web-smart.co.za and let them show you what Web-Smart can do to enhance your business performance.
Friday, January 23, 2009
Internet Marketing
What can Web-Smart do for your internet marketing?
We can design a website that is good looking and well structured which is crucial to enhance your business image.
We have expert consultants that can advise you on how to reach the best solution for your company to target the right customers and get the traffic you are looking for.
What better search engine than Google to be found on?
With internet marketing we can turn your visitors into buyers.
Get in touch with our internet marketing experts and let them show you how to maximize your return on investments by contacting us at www.web-smart.co.za
We can design a website that is good looking and well structured which is crucial to enhance your business image.
We have expert consultants that can advise you on how to reach the best solution for your company to target the right customers and get the traffic you are looking for.
What better search engine than Google to be found on?
With internet marketing we can turn your visitors into buyers.
Get in touch with our internet marketing experts and let them show you how to maximize your return on investments by contacting us at www.web-smart.co.za
Wednesday, January 21, 2009
Best Internet Advertising
At Web-Smart we can offer you the best internet advertising that you are searching for as well as designing you a website to suite your needs. Do you want people to find you on the internet? Do you want people to inquire about your business? Do you want these people to buy your products and services? We can bring you the traffic that you are searching for. Your advertising will be free. All you will pay for is when someone clicks onto your website. If you want the best internet advertising contact www.web-smart.co.za and let one of our expert advisors answer all your queries.
Tuesday, January 20, 2009
FREE INTERNET ADVERTISING
Corporations want results as they are tired of spending endless amounts of time and capital on worthless advertising which do not give them the results they are looking for. Internet advertising is rapidly becoming the tool of choice amongst internet users and being available 24 hours 7 days a week is a major plus.
There is one company that will give you the traffic and results that you are looking for and you will also get free internet advertising. Payment is only required when someone interested clicks on your website.
At Web-Smart we care about our clients. Contact us at www.websmart.co.za and let us help you transform your company and reach the success you are searching for.
There is one company that will give you the traffic and results that you are looking for and you will also get free internet advertising. Payment is only required when someone interested clicks on your website.
At Web-Smart we care about our clients. Contact us at www.websmart.co.za and let us help you transform your company and reach the success you are searching for.
Monday, January 19, 2009
Advantages of Internet Advertising
With the growth of internet users and the amount of time people are now spending on the internet, internet advertising has generated a new market from the foremost companies to the small businesses - everyone wants a piece of the internet pie.
The advantages of internet advertising are profound because when a company wants to target a specific market internet advertising offers targeted advertising to ensure that those targeting your ads are the ones most likely to buy, unlike costly newspaper or magazine traditional advertisements which is difficult to track and very expensive. Another advantage of internet advertising is that it can track the number of visits a website receives.
At Web-Smart we offer one better. Our advertising is free and you only pay when someone interested looks at your website. Unlike other types of marketing you don’t pay if your advertising does not reach anyone. Get in touch with one of our Web-Smart experts at www.web-smart.co.za to give you a run down on the advantages of internet advertising.
The advantages of internet advertising are profound because when a company wants to target a specific market internet advertising offers targeted advertising to ensure that those targeting your ads are the ones most likely to buy, unlike costly newspaper or magazine traditional advertisements which is difficult to track and very expensive. Another advantage of internet advertising is that it can track the number of visits a website receives.
At Web-Smart we offer one better. Our advertising is free and you only pay when someone interested looks at your website. Unlike other types of marketing you don’t pay if your advertising does not reach anyone. Get in touch with one of our Web-Smart experts at www.web-smart.co.za to give you a run down on the advantages of internet advertising.
Friday, January 16, 2009
Internet Advertising Company
What is unique about Web-Smart being an internet advertising company is that we will drive business to you without you having to pay for your advertising, you will only pay per click which is the most prominent form of advertising. You decide on the budget that your company can afford and with our specialized team at Web-Smart we can advise you on developing the most cost effective way for your company’s marketing needs and getting you the best results that you are looking for.
Contact Web-smart on www.web-smart.co.za for a free consultation and quoatation
Contact Web-smart on www.web-smart.co.za for a free consultation and quoatation
Thursday, January 15, 2009
Internet Advertising Company
Web-Smart is an Internet Advertising Company that will offer you outstanding professional advice for your marketing online needs and help drive interested prospects to your web-site and grow your business far beyond your expectations.
Our Web-Smart team is highly qualified in internet advertising, potential new client acquisition, web site design, ppc (pay per click) and search engine optimization. Let us help you achieve your objectives and goals.
Learn about the most riskless form of advertising on the market by visiting
www.web-smart.co.za to see how we can assist you.
Our Web-Smart team is highly qualified in internet advertising, potential new client acquisition, web site design, ppc (pay per click) and search engine optimization. Let us help you achieve your objectives and goals.
Learn about the most riskless form of advertising on the market by visiting
www.web-smart.co.za to see how we can assist you.
Wednesday, January 14, 2009
Internet Marketing Advertising
Times are changing and with the current world situation right now the need for the best form of marketing is through internet advertising. Thousands of companies are succeeding on the web with proven successful internet marketing and online advertising services. Internet marketing is the most cost effective way to distribute your product.
Visit Web-Smart on www.web-smart.co.za and let us help you get the results you are looking for.
Visit Web-Smart on www.web-smart.co.za and let us help you get the results you are looking for.
Monday, January 12, 2009
Internet Advertising
Are you getting the results that you are looking for? Internet advertising is the way of the future as most people are pressed for time and what easier way to look for what you are searching for than on the net.
Web-Smart can offer you an internet site with little risk and great returns on Google's page. Web-Smart engages in the most cutting edge marketing whereby you advertise for free on the internet and you only pay per click.
Visit Web-Smart on www.web-smart.co.za and let us advise you on how we can take your business to levels you have never dreamed of.
website advertising
Internet advertsing allows new businesses to start advertsisng with little risk. Internet marketing and internet advertising has become the way of the future. If you run a Pay Per Click campiagn with google, you only pay for what you get. What you get are interested people, otheriwse why else would they search a particular keyword. Many online agencies will rip you off if you enter into a PPC model with them. Either run the campaign yourself, or give Web-Smart a chance. Visit the site on www.web-smart.co.za
Subscribe to:
Posts (Atom)
Posts
