Page Rank was developed at Stanford University by Larry Page and later Sergey Brin as part of a research project about a new type of search engine. Page Rank gets its name from the orignal developer of hte system, Larry Page. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web search tools. (Wikipedia)
Page rank is a process of link analysis that Google carries out in order to rank your websites importance or relevance.
“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".” (Google).
Page Rank is an element of the ranking on search engine results pages (SERPS), but it works in conjunction with other elements that are analysed and ranked by Google algorithm.
Your company can improve both its Page Rank, as well as increase its listing on the Google SERPS, by implementing Search Engine Optimisation (SEO) strategies.
SEO techniques have a big impact on the ranking of your site on SERPS, which will lead to increased conversion and brand awareness. However, these techniques are time consuming and require the expert knowledge and implementation of a reliable online marketing firm.
Visit us on http://www.web-smart.co.za to find out more!
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