Optimising Your Site for Google and Your Next Customer!

Optimising your site has two levels that you need to consider.

1. Optimising for Users

Users want a site that is easy to navigate, web-sites that don’t take forever to load, and websites that are good to look at. Flash may seem like a great option because it looks really exciting. The downside is that it loads slowly, that users sometimes find it difficult to navigate if there is flash only, and it is really bad for optimisation.

2. Optimising for Search Engines

Search engines rank sites according to relevance and recent activity. If your website is continuously being updated, and the links and content on your site are relevant, than Google will rank your site higher on SERPS(Search Engine Results Pages).

Often, SEO(Search Engine Optimisation) tips for SEM(Search Engine Marketing), overlook the user experience of websites. So you optimise your site in order to become number 1 on Google’s SERPS, but your website usability is poor, and therefore your conversion rate really isn’t what it should be!

Spend money to make money. A cheap server, cheap website and do-it-yourself SEO will probably give you exactly what you have put in- a cheap result.
You spend a lot of money on your product or service, and so it is important that your online marketing doesn’t become the weakest link in your marketing chain. Spend time and use professionals to make sure that your website ranks highly on SERPS, and that it is attractive to users simultaneously.

Click Here to find out how you can optimise your site for both search engines as well as users.