We've all heard of the 80-20 ratio. If this ratio is applied to Search Engine Optimisation, we will find that using long tail keywords, (the 20) will account for 80% of conversions. But why is this so?
When a Google user is searching to buy a specific product (the type of Google user we want to attract!) they will be as specific as possible in their search term, in order to yield the best results in the Search Engine Results Page (SERPS).
Thus we need to implement these "long tail keywords" in order to attract the users who are on the brink of conversion.
If we use the more ubiquitous search terms, such as "free" we might increase the traffic hugely(80), but the conversion rate will drop proportionately.
You need to have a long look at your product/service, and think about how your potential customer would search for the product/service that you offer.
Click Here to learn about search engine optimisation, and to locate an expert in the field.
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