In a bid to match interests with advertisements for matching products and services, Google has launched a Beta version of their new advertising model. This advertising model will post adverts on the Google network, based on the user’s history of searches. The campaign is underpinned by the ability of users to adjust their profiles in order to block this type of content specific advertising. Basically you have the ability to opt out of the service.
From a marketer’s perspective, the ability to target your advertising so specifically is momentous. The fact that your advert will appears only for those with a latent interest in your type of product or service, means that their propensity to convert will be much higher.
"If a user is a keen traveler and visits lots of travel sites, Google could show them more travel-related ads," the search giant said in a statement.
There have been both positive and negative responses to this move by Google. Some say that this new system is an invasion of user’s privacy, and that the product should be opt-in, rather than opt out based. Others claim that users prefer highly targeted advertisements and that users and marketers are set to gain from this advancement.
If you would like to learn more about advertising on Google and increasing your search engine ranking, click here
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