Web-Smart's Search Engine Marketing Tips

Search Engine Marketing is at once incredibly simple, and unbelievably complicated- if you do not have the basics in place.

Web-Smart quick check list is here to help:

1 Is your campaign integrated? SEO and PPC are complimentary tactics to come out on top in SERPS (search engine results pages). The term holism was introduced by the South African statesman Jan Smuts in his 1926 book, Holism and Evolution.[2] Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." (http://en.wikipedia.org/wiki/Holistic). Holism and Search Engine marketing go hand in hand!

2 Is your campaign relevant? Being transparent about your product and ensuring that your landing page correlates with the link ensures that potential customers, as well as google spiders, consider your campaign relevant. This is an easy way to increase your google ranking.

3 Does your campaign call for conversion? Strong calls to action insight conversions. But what does this mean? Go to www.web-smart.co.za to find out more!