Pay Per Click (PPC) is an advertising model used on search engines. Firstly the advertiser chooses keywords that match the business and products. When that word is searched by a user, the advertisers advert will be displayed in the sponsored results section on google.
However, the advertiser will only pay once the advert is clicked on by the user. Hence pay per click. This is one of the most powerful forms of advertising since you are reaching your targeted audience and you would only pay once and only one the advert has been clicked on. Unlike TV, radio and billboards where you pay a fixed fee irrelevant of results, the PPC model ensures that your money is invested wisely.
However, the advertiser will only pay once the advert is clicked on by the user. Hence pay per click. This is one of the most powerful forms of advertising since you are reaching your targeted audience and you would only pay once and only one the advert has been clicked on. Unlike TV, radio and billboards where you pay a fixed fee irrelevant of results, the PPC model ensures that your money is invested wisely.
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